Why This Policy Exists
I use AI tools daily to manage Google Ads accounts, analyse data, and streamline my work. This policy sets out how I use AI responsibly, how I protect client data, and what safeguards are in place.
If you're a client and have questions about any of this, just ask.
How I Use AI
I use AI to support my work, not replace my judgement. Specifically:
- Campaign analysis – Identifying trends, spotting anomalies, reviewing search terms
- Reporting – Generating quarterly reports and performance summaries
- Competitive intelligence – Analysing competitor messaging and positioning to find opportunities for your business
- Landing page audits – Reviewing page content, structure, and conversion elements
- Strategic decision-making – Using AI to stress-test ideas and evaluate campaign strategies from multiple expert perspectives before making recommendations
- Research – Staying current with Google Ads changes and industry best practices
- Communication – Drafting emails and documents (always reviewed before sending)
- Automation – Reducing repetitive manual tasks so I can focus on strategy
Every AI-generated output is reviewed by me before it reaches a client or goes live in an account.
Approved Tools
I only use AI tools I've reviewed and trust:
- Claude (Anthropic) – Primary AI assistant via Claude Code and Claude Pro
- 8020Brain system – Personal knowledge management and workflow automation
- Google Ads built-in AI features – Smart bidding, responsive search ads, Performance Max (where appropriate)
- Google Analytics 4 – AI-powered insights within GA4
I don't use free, unvetted AI tools for any client work. If I adopt a new tool, I review its data handling and security first.
Client Data Protection
What I do use with AI tools
- Your business name and contact details (so I can manage your account efficiently)
- Campaign performance data (impressions, clicks, conversions, cost)
- Search term reports
- Ad copy and landing page content (this is already public-facing)
- Account structure information (campaign names, ad group names)
This information is stored in a private, secure system that only I can access. It helps me work faster and more accurately on your account.
What I never put into AI tools
- Passwords or login credentials
- Bank details or payment information
- Your customers' personal data (names, addresses, phone numbers, email addresses from enquiry forms or lead tracking)
- Confidential business information you've shared in confidence (supplier contracts, internal strategies)
The simple test: if I wouldn't be comfortable with it appearing on a public noticeboard, it doesn't go into an AI tool.
Human Oversight
AI supports my decisions – it doesn't make them. I always:
- Review all AI outputs before sharing with clients or making account changes
- Verify data and calculations against source platforms (Google Ads, GA4, WhatConverts)
- Make the final call on budget changes, bid strategies, and campaign structure
- Write client communications in my own voice (AI may help draft, but I review and edit everything)
No automated action is taken on a client's Google Ads account without my review.
Accuracy and Honesty
- I don't present AI-generated content as verified fact without checking it
- If I'm uncertain about something, I say so
- If data is incomplete or AI couldn't verify something, I flag it clearly
- I never fabricate data, screenshots, or results
Data Storage and Security
- Client data is stored in a private, password-protected repository
- Each client has a separate folder – data is never mixed between clients
- AI conversation history is not shared between clients
- I use two-factor authentication on all platforms where available
Keeping This Policy Current
I review this policy at least once a year, or sooner if:
- I adopt a new AI tool
- Google or Anthropic change their data handling policies
- A client raises a concern
- Industry best practices change
Questions? Contact sandi@sandbar-solutions.co.uk
Last updated: February 2026
