Helping service-based SMEs build reliable lead generation systems. No agency fluff, no junior staff, no long-term lock-in.
You'll work directly with me, Sandi. One person, fully accountable for your results. Currently accepting new clients for Q2–Q4 2026.
If any of these ring true, we should talk.
Spending money on clicks that never turn into enquiries or sales
Agencies or freelancers who "set and forget" your campaigns
Ads showing to the wrong audience, wasting budget on irrelevant searches
Confusing dashboards and reports that don't tell you what's actually working
Endless promises from agencies that never quite deliver real results
Feeling lost trying to manage it all yourself alongside running your business
A straightforward process. No surprises, no complicated onboarding.
We discuss your business, goals, KPIs, and budget. I'll tell you honestly whether Google Ads is right for you.
Campaign build, conversion tracking setup, and landing page recommendations. Everything configured properly from day one.
Campaigns go live. Weekly search term reviews, ongoing optimisation, and regular reporting so you always know where you stand.
Monthly retainers based on your ad spend. Minimum 3-month initial commitment, then 30-day notice.
All plans include a one-off setup phase (typically £250–£500) to get your foundations right.
Ad spend up to £1,500/month
per month
*One-off setup fee applies
Get StartedAd spend: £1,500 – £4,000/month
per month
*One-off setup fee applies
Get StartedAd spend: £4,000+/month
per month
*One-off setup fee applies
Let's TalkMinimum recommended ad spend: £500/month. Spending less? Get in touch to discuss whether Google Ads is the right fit.
Not seeing results after 90 days? We’ll schedule a review call to assess what’s working and agree on next steps together.
Currently accepting 2 new clients for Q2 2026.
"I've had the pleasure of working with Sandi on various projects over the years, and her expertise in managing Google Ads campaigns has been invaluable. She consistently ensures she understands our goals and how to help us achieve them. Sandi is my go-to expert for all things Google Ads. Her knowledge and insight are unmatched, and I know I can always count on her to deliver outstanding results."
Co-Founder, 81 Marketing
"Sandi has significantly improved our online page ranking and Click-Through Rate which has also improved the number of enquiries that we receive. We have worked with Sandi for over 5 years, she is a highly valued member of our team with considerable knowledge and experience of managing Pay Per Click campaigns. I would highly recommend her."
Director, Home Instead Rochdale
"I've been working with Sandi for a few years now. Who I recommend to my clients matters, so it's lovely to feel confident passing them to Sandi. She does a brilliant job, providing excellent service and making the web and SEO work seamlessly between us. All of my clients love her and she is a wizard at making sure Google spend is worthwhile. 100% recommend!"
Niki Peach Design
Want to hear from a current client? I'm happy to connect you. Just ask.
After 30 years in healthcare — nursing, midwifery, project management, and national DoH leadership — I moved into running my own small businesses. Life coaching, travel writing, retail, a narrowboat blog with a loyal following. I know first-hand what it takes to build something from scratch and make every pound count.
That hands-on business experience led me to Google Ads in 2018. I spent seven years managing campaigns within an agency before going fully independent in 2025. I work directly with a small number of clients, giving each one proper attention.
I'll always be honest with you about what's working, what isn't, and where your money is best spent.
Whether you're starting from scratch or need someone to take over an existing account, I'm happy to have an honest conversation about whether we're a good fit.
📅 Book a Strategy CallNo obligation, no sales pitch. Just a straightforward conversation about your business and whether Google Ads can help.
