Helping service-based SMEs build reliable lead generation systems. No agency fluff, no junior staff, no long-term lock-in.
You'll work directly with me, Sandi. One person, fully accountable for your results.
If any of these ring true, we should talk.
Spending money on clicks that never turn into enquiries or sales
Agencies or freelancers who "set and forget" your campaigns
Ads showing to the wrong audience, wasting budget on irrelevant searches
Confusing dashboards and reports that don't tell you what's actually working
Endless promises from agencies that never quite deliver real results
Feeling lost trying to manage it all yourself alongside running your business
A straightforward process. No surprises, no complicated onboarding.
We discuss your business, goals, KPIs, and budget. I'll tell you honestly whether Google Ads is right for you.
Campaign build, conversion tracking setup, and landing page recommendations. Everything configured properly from day one.
Campaigns go live. Weekly search term reviews, ongoing optimisation, and regular reporting so you always know where you stand.
Monthly retainers based on your ad spend. Minimum 3-month initial commitment, then 30-day notice.
Ad spend: £500 – £1,500/month
per month + VAT
Ad spend: £1,500 – £4,000/month
per month + VAT
Ad spend: £4,000+/month
per month + VAT
A one-off setup fee covers getting the fundamentals right, whether that's auditing an existing account or building from scratch. Typically £250–£500 depending on scope. Get in touch to discuss.
"Sandi's expertise in Google Ads is unmatched. She really takes the time to understand our goals — and always delivers results."
B1 Marketing
"Sandi restructured our campaigns and improved results while reducing spend. Our enquiries have multiplied ten-fold."
Cannelle Medispa
More client testimonials coming soon. Ask me for references if you'd like to speak to current clients.
I've been managing Google Ads accounts since 2018, specialising in lead generation for service-based businesses. Before that, I spent 30 years in the NHS as a nurse and midwife, which taught me more about communication, problem-solving, and attention to detail than any marketing course ever could.
I went fully independent in May 2025 after seven years working with an agency. Now I work directly with a small number of clients, giving each account the attention it deserves rather than spreading myself thin.
I'm based in the UK, semi-retired, and genuinely enjoy what I do. I'll always be honest with you about what's working, what isn't, and where your money is best spent.
Whether you're starting from scratch or need someone to take over an existing account, I'm happy to have an honest conversation about whether we're a good fit.
No obligation, no sales pitch. Just a straightforward conversation about your business and whether Google Ads can help.
